Watch our 2012 TV advertising campaign
For our 2012 TV ad campaign, we travelled around the UK to understand the nation’s relationship with the potato. We took inspiration from a well known food blogger, visited a Michelin starred chef, saw a farmer growing and enjoying his own potatoes, and a group of hungry school children and their dinner ladies, before cooking with the winner of our competition – “Britain’s Best Potato Dish”.
The advert aired between 9-22 July 2012, but you can still watch it here.
Our five small screen stars also offered an extended insight into their lifestyle and how they use potatoes to feed themselves, their families, friends, guests and students. To view their stories, and to see the recipes created in the advert, simply follow the links below.