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James has great potato recipes up his sleeve

James Martin

James Martin has been announced as the new face of the Many Faces of Potatoes campaign for 2011-12!

James will be involved in judging the Search for 30 Minute Favourites finalists to find our lucky 30 minute meals winning recipe to feature in a national TV ad next summer.  You can find more about the competition and how to enter by clicking here.

James, who is launching the campaign with his own favourite potato recipes on the website, said:

I am asking all home-cooks to upload their favourite family potato dishes, from mash through to shepherd’s pie, to manyfacesofpotatoes.co.uk and share them with the nation. All we ask is that they are prepped and on the table in 30 minutes or less. I will be one of the judges on the panel, looking for the ultimate 30 minute favourite. The winner will not only see their recipe featured as part of a national TV advert, they’ll win themselves and their family a fantastic farm stay holiday“.

For a chance to win this fantastic prize, simply upload your 30 Minute Favourite to the website by clicking here.  You can still share your recipe with everyone on the site even if you don’t want to enter the competition!

 Saturday Kitchen, James Martin drains some potatoes

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